Wal-Mart sucks. They’re about to lay off 4% of their workforce, and they’re citing the increasing costs of minimum wage and other such expenses, bringing their total layoffs for a three year period to six percent of their workforce.

Bastards.

The company also said it expects third-quarter earnings to be in the range of 11 cents to 14 cents a share, compared to 33 cents in the year-ago period. It cited higher-than-expected costs associated with the job reduction announced in May.

Analysts polled by Thomson First Call had been expecting a profit of 25 cents a share.

In September, the company has been faced with a ‘challenging’ advertising environment, said chief executive Janet Robinson, in a statement.

‘To address this, the company is moving aggressively to reduce costs across all its business units,’ she said.

Wait… Janet Robinson… She doesn’t work at Wal-Mart… She works at… Oh… That’s right… She works at the New York Times… No wonder you didn’t hear much about this in our fine media…

And before you lambast me for tricking you, think of your initial reaction when you first read it was Wal-Mart doing this.

Exactly.