Apple is everyone’s favorite whipping boy. From the constant derision directed at it for being “elitist” to the criticisms for its products consistently being underwhelming, overpriced, and flying off the shelf because of fanboys (like me), Apple can never seem to catch a break.
9-year old Shea O’Gorman wrote to Apple with suggestions on how Apple could improve her iPod Nano. In return, she received a form letter from Apple’s legal department informing her that Apple does not and cannot accept unsolicited product ideas, and urging her not to send any in the future.
Seems straightforward enough. Of course the parents of Shea O’Gorman immediately contacted the media to get their 15 minutes of fame with a sob story about how big bad Apple made their little girl cry.
Can you say “non story?” I surely can.
First, Apple was not only within their rights to tell this girl to f-off, but they were actually smart to do so. Not doing it would be opening themselves up to legal problems in the future if they implemented ideas similar to hers. Secondly, Apple explained that clearly in the letter (something the camera glosses over in the report, but the reporter never mentions). Thirdly, to the pompous ass at the end who noted that Steve Jobs would probably be watching that report and be embarrassed and respond, get over yourself dude; you’re a local newscaster. Steve Jobs doesn’t care what you have to say.
The mom in this case is a total bore, lecturing Steve Jobs on business and dealing with children. I understand that most of her anger is directly due to her daughter crying, but her daughter is owed an explanation as to why Apple reacts that way, not some pandering “they’re wrong” crap. She needs to learn that not every person that makes her kid cry is a bad person, and your kid crying does not make her automatically right.
A little bit of parenting at the moment the crying began would have solved this thing. Instead of parenting, mommy went to the nation’s number one babysitter: television.
Shea needs to learn that just having an idea does not entitle you to an audience to hear it, especially when it might get the company you send it to in legal trouble down the line. If Shea is going to be writing adult letters to adult corporations, mommy should teach her how to handle adult rejection.
It really is that simple.
(Oh, and just for the record, the Nano has the feature to show lyrics on the screen already; another lesson of making adult suggestions to adult companies would be to make sure your great idea isn’t already being used)
[tags]apple, ipod, nano, shea o’gorman[/tags]