Jason Calacanis (disclaimer: I like Jason very much) is a bit depressed:
I have to be honest with y’all: it’s hard times at AOL right now, that’s for sure.
Every couple of steps we take going forward (Netscape, TMZ, Live8, moving to the free model, AIM Pro, AIM Pages, free five gigs of backup, 40% growth of advertising for Q2–beating Yahoo, MapQuests API, AOL Uncut Video), we seem to get hit back by something horrible like “the call” or “the data Valdez.” The truth is the company is moving forward, but these things create a horrible perception problem, and it has a real world impact in that it de-motivates my teams and it makes it so much harder to get new people into the company. Smart folks ask me about stuff like “the call” when I try to recruit them for AOL, and I have to assure them it isn’t gonna happen again. It’s not easy, and I wish I could tell you I always win that fight–but I don’t.
[snip]
To my team (and everyone at AOL), keep fighting the good fight. Put your anger into your game and stay focused. The darkest hour is the one before the dawn. We’re gonna get through this.
Are you? Let’s understand the magnitude of the bad versus the magnitude of the good using his two examples.
The call.
Let’s extrapolate that out to include everyone that’s had trouble cancelling their AOL account (both living and dead). Understand that my call wasn’t so popular with people because it was some isolated “Holy cow, I can’t believe that happens” kinda way. It was popular because people had it happen to them. Despite AOL’s best efforts to frame this as an isolated incident, and that member cancellation requests are to be handled immediately, their own training manual implores employees to “take what the member says and keep digging.” Even internal memos circulated after the call require call-center employees to make two pitches to exiting customers as opposed to the prior requirement of 3.
With all due respect, Jason, AOL has learned nothing from the call. I’ve already heard reports of retention people (or regular CSR’s) trying to retain people moving to the new improved free service and hanging up on people when they ask. I’ve even heard that AOL has told people they “don’t have the time” to process the request and have suggested people submit it via e-mail.
Way to learn from your mistakes, folks.
Let’s look at the other incident. The data leak.
Thousands of data points released to the general public. Is there really anything more to say? As Robert points out, that is in direct violation of AOL’s own privacy policy:
Your AOL Network information will not be shared with third parties unless it is necessary to fulfill a transaction you have requested, in other circumstances in which you have consented to the sharing of your AOL Network information, or except as described in this Privacy Policy. The AOL Network may use your AOL Network information to present offers to you on behalf of business partners and advertisers. These business partners and advertisers receive aggregate data about groups of AOL Network users, but do not receive information that personally identifies you.
So much for that. I guess the entire internet public at large doesn’t count as a third party, huh?
Jason’s “steps forward” include the company moving to free (whoopdeedoo), AOL Video (like anyone’s gonna use that instead of YouTube?), Netscape (okay, he has one there; Netscape is cool), Mapquest (give me a break. Google Maps was ahead of it the day it came out 2 years ago), and 5 gigs of storage (so?).
Is there anyone who thinks that those “steps forward” which are, at best baby steps, come anywhere near the magnitude of the steps backward? The leaps backward are gigantic quantum leaps, Jason, and with each new gaffe, AOL proves that it really has no idea how to run a company, keep users happy, and do the right thing anymore. They’ve lost sight of the people who matter, the members, except when talking about them in terms of ad impressions.
That’s not something you get through, Jason. That’s something you address and change, and I don’t see an effort on the part of AOL brass to fix it. Giving someone 5 gigs of storage or a YouTube clone won’t make up for the company leaking a user’s search results or refusing to offer them a product without a dna test and urine sample.
If you take a “this too shall pass” attitude, you’ll only be partially right. “Passing” will mean the end of AOL, and the shuttering of its doors.
At that point, all these problems will be over.
[tags]aol, jason calacanis[/tags]