Better Products = Happier Customers
Newly published data from the American Customer Satisfaction Index show that Apple leads other personal computer manufacturers, beating out Dell, HP and others.
On a 100 point scale, Apple merited a score of 83, according to the ACSI, a 2.5 percent year-over-year increase and a 7.8 percent increase from 1995, the first year the ACSI measured the PC industry.
I coulda told ‘em that. As an owner of many Dells (formerly), a Compaq Presario (Wife’s Laptop) a generic machine (my desktop) and a Macbook (my laptop), the only one I truly love is my laptop. Better products make for happier customers. It really is that simple.
Technorati Tags: customers, computers, products, satisfaction, survey
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