Oct 31 2006
Alienware Tries Scummy Pressure
I was going to throw a few quotes in from an article on Hexus about how Alienware tried to influence their reviews by telling them they weren’t sending them any more units after their not-so-hot review of a recent system. Of course Hexus took offense at this pressuring and called Alienware out on it.
The best part is that they published the e-mails from Alienware, one of which is the following:
I’m a little baffled by your idealism on this front:
“… the only inference which can be made from this is that ‘Alienware’ will only submit products to publications which will write nice things about ‘Alienware’.”
That’s was and remains Alienware’s global marketing strategy from the beginning. We’re hardly alone.
The implication, of course, being that every single site or magazine that receives an Alienware system and reviews it favorably may be doing it because they’re pressured to rather than because the system is great. After all, it’s part of Alienware’s global marketing strategy.
I don’t know about you, but I’m pretty digusted by this one. Not that I’d buy a Windows PC anyway, especially an overpriced Alienware shit-box, but that’s not really the point. The point is no one who writes on the web or produces content should patronize any company that tries to influence content creators like this.
Kudos to Hexus for standing up to them and telling them where they can put their high-end Dells.