So Microsoft has been giving out high-end Acer Ferrari laptops to prominent bloggers and loading them up with Vista in the hopes that they’ll blog about their experiences. Mike Arrington thinks that the negative press that the viral marketing scheme has received is a bit overblown, and I tend to agree with him.
The only scandal would be in a blogger who received a computer decides to keep it and then writes about Vista in a positive way and doesn’t disclose the situation. Otherwise, there isn’t much of an issue.
I’m not sure what we are going to do with the computer yet. We may give it away on CrunchGear, although our analyst, Nick, has his eye on it as well.
But whatever we do with it, it’s clear that Vista has come a long way since the pre-release betas. It’s a kick ass operating system.
If you happen to be running it on a $4,000 computer, at least.
Funny how MS has decided that they have to give out computers to get some pats on the back. I don’t remember Apple doing anything similar (you know, begging for reviews) when they dropped the new MacBooks and MacBook Pros on the market, but hey… Some companies get buzz and others need to manufacture it.
[tags]microsoft, acer, marketing[/tags]