Common-sense software licensing…

Imagine software for personal use that has no restrictions against using it on every computer you own?

I’m not talking about Adobe software that allows use on one desktop and one laptop computer. I’m talking about explicitly allowing you to use it on all of your computers!

Jason shows us ActiveWords,

The ActiveWords PLUS Personal Version License: Your ActiveWords, where ever you need them, for the price of a single license!

The ActiveWords PLUS Personal Version License gives you the unrestricted right to install and use the purchased version on any computer.

As an ActiveWords PLUS customer you can install the software and use your ActiveWords on any computer, anywhere, for the price of a single license. Save time and make your computing more spontaneous, relevant, and enjoyable on every computer you use.

It astonishes me that more companies aren’t adopting a strategy like this. Obviously the folks that make ActiveWords know they have a great product and they aren’t worried about people stealing it and aren’t trying to gouge people who paid for it into buying 12 copies.

The days of people owning one computer are over. It’s nice to see that some companies are adapting their strategies to reflect that. If I actually used Windows, I’d grab it just to support them.

[tags]activewords, software, licensing, piracy[/tags]

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  • It's nice that a company is explicitly stating with other companies have been doing for years. The truth is that while software licensing is still limited in some fashions, most licenses purchased by end users are done with a single-concurrent use model. This means that yes, you as an individual can have two+ copies of any product INSTALLED on any/all of your computers at the same time. But you can only use one at any given moment in time.

    How many instances of Word do you need running on how many different devices you have? :)

    ~Jeff
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