How to differentiate…

George Lucas wants to block Digg from trademarking Digg because he had a video game out (that sucked immensely) called The Dig and it might create brand confusion. One young lad had the answer for that…

A helpful Digg commenter points out that potential consumer confusion could be alleviated by simply noting that one of these things is a 12-year-old game, and the other is a “website full of megalomaniacs.”

Indeed… Indeed… Indeed…

[tags]digg, the dig, lucas arts[/tags]

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