From Ars Technica:

Popular social web sites such as YouTube and Flickr may not be as popular to contribute to as many of us originally thought, according to Hitwise analyst Bill Tancer, speaking at this week’s Web 2.0 Expo in San Francisco. While the Web 2.0 sites have been known to enjoy steady web traffic and heavy viral participation, only small fractions of overall users actually use the services to upload content

According to the report, only 0.16 percent of YouTube’s total traffic is made up of users who upload videos. Similarly, only 0.2 percent of Flickr’s regular users are there to upload photos. Wikipedia was the only “Web 2.0″ type site in the report that had decent numbers, but even its participation was relatively low at 4.59 percent of visitors adding or editing Wikipedia entries.

That’s a pretty interesting stat. In the end, it does make some degree of sense, though. There’s always been the 80-20 rule and this is just an extreme example in the same line of thought. The true explosion in web 2.0 participation will come when those numbers start coming up and people feel compelled to not only look for the content others produce, but share their own.

Technorati Tags: web 2.0, social media, youtube, flickr, web, internet

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