Visual Hub is $23.32. It’s the single most powerful video conversion software that has ever existed for the Mac. You can convert from anything to anything and it even includes special iPod and Apple TV presets.

Roxio, today, announced that they’re making a similar product and charging more than double for it.

A new video conversion application on its way from Toast creator Roxio aims to simplify the process of taking digital media files and converting them to formats optimized for Apple Inc.’s Apple TV, iPod and iPhone devices.

The $50 software, dubbed “Crunch,” will include support for native QuickTime file formats such as DV, AVI, and MOV, in addition to non-QuickTime file formats like DivX, MPEG-2 and DVD-Video.

“Crunch is a one-stop shop for all of your video conversion needs,” company representatives said during an exclusive preview of the new application in San Francisco on Tuesday.

You’ll understand if I don’t run over to Roxio’s site to buy Crunch…

Technorati Tags: crunch, roxio, visualhub, waste of fucking money