The New York State Restaurant Association is not pleased with the New York City Board of Health. A fight has been raging for weeks since the city announced plans to have all restaurants whose nutritional info has been calculated to place it on their menus.

Subway complied voluntarily, presumably because they have nothing to hide. Dunkin’ Donuts, in a feeble attempt to prove how altering their menu to include calories could never possibly work submitted what could only be called the ultimate half-assed effort to the BOH. Here’s what they sent in, saying if calories were added their menu would be unreadable:

Wow. That is pretty unreadable, huh? Except, of course, that it’s because they made it that way intentionally to try and prove a point. The Board of Health wasn’t buying this half-assed crap and instead decided to demonstrate what could be done if you actually wanted to make the change:

Amazing. They made the font bigger, killed all the empty space, and changed the color for the calorie info so it doesn’t interfere with the numbers in the price.

Now why couldn’t Dunkin’ Donuts do that? My guess is that they could’ve, but are resisting simply because it would prove just how awful and calorie-ridden their delicious donuts really are. I’m a huge fan of their donuts (although their coffee is so awful it should be banned for human consumption) but seeing their nutritional info in front of me might actually be a wakeup call when deciding.

Who knows.

Either way, I can truthfully say that companies with nothing to hide (ie: Subway) are going to do well here, and companies trying desperately to hide (ie: Dunkin’ Donuts) are going to appear to be hiding something.

via Consumerist