Leo Laporte has built a solid, profitable media business with TWiT.tv, his network of podcasts focused on technology.
Speaking to the Online News Association last week (via Jeff Jarvis), Laporte said he is pulling in $1.5 million annually, with just $350,000 in costs. (So roughly $1.1 million in annual profit.)
What’s more, he says that revenue is doubling on annual basis, and he charges a $70 CPM, or cost per 1,000 ad impressions.
I’ll never fault a guy for making money. Leo Laporte has every right to make 20 million dollars a year for doing his podcasts if that’s what the market bears. I’m happy for him. He parlayed a successful mainstream media gig into a side business that’s extremely profitable and you can’t take that away from him.
With that said, Leo Laporte is liar and it’s a real shame no one in the tech industry has the balls to call him out on it.
Laporte used to have a donators-only forum on the Twit.tv site. If you donated to the podcast, you were given access. After a couple of conversations spun out of control between various visitors, the forums changed. After one thread criticized Leo for the decline in the quality of his Twit podcasts, he threw a temper tantrum and went on a ban-fest, banning everyone who dared criticizing him. Essentially, he threw a tantrum akin to what a two-year old would if you stole his truck while he was playing with it.
In his speech to users after his tantrum and ejection of myself and a bunch of the other top-posting users on the forum (including the number one poster), he said, “I do this for free. I don’t need this bullshit. If you don’t like it, stop listening.”
Is that an exact quote? Probably not, however, those keywords (including “bullshit”) were all in the post.
He later reinstated a bunch of people, myself included. One of the more sycophantic members of the forum criticized Leo for allowing “them” back in, and I had had it. I opened up both barrels on everyone, Leo included, and I pointed out that he was full of crap, he didn’t do anything for free, and if he were doing the podcasts for free, he wouldn’t have ads all over them that ran 1/3 the length of the shows they were contained in.
You can imagine that didn’t go over well.
You can also imagine that such an exchange was the last I ever had on Laporte’s forums, and frankly I’m not exactly broken up about it.
Here’s the issue I have with Laporte.
I don’t like martyrs. I don’t like liars. I doubly do not like lying martyrs.
I am tired of Laporte’s magnanimous self-congratulating bullshit. Nothing related to Twit is done for free. Not a single solitary thing. The guy is making over a million dollars a year to sit in front of a microphone with Mike Arrington and talk tech. We’re supposed to feel sorry for him? We’re supposed to feel like we’re blessed that we’re not having to pay for something earning him over a million dollars a year?
I mean, am I wrong here? If you want us to feel sorry for you for letting us download your show for free, and you aren’t making a penny that’s fine. If you want us to feel sorry for you and you conveniently forget to mention that you’re turning a $1.1 million profit, then you’re a lying sack of shit and you don’t deserve the kudos being given to you.
(Via Silicon Alley Insider.)