So often when we see social media stories that involve corporate outrage it’s usually the organization that falters. The swift and nimble bloggers who often who have no financial, corporate, or government responsibility can quickly tell a tale that will strike a chord with the community and drum up outrage. If the organization is too slow to respond, the community will have developed and defined their truth of the story. And that response must be quick, within hours, maybe even minutes…not days.
via sparkminute.com
Read the story. It’s a pretty fascinating example of how a “company” should respond to a case where seriously bad publicity can do a lot of damage. This story had a whole lot of legs last week and by Friday night, it was completely deflated with something that always deflates bullshit: the truth.