CNN’s predicament is endemic at the network, which pioneered the cable news format but struggles to stem viewer attrition when major stories subside. Network executives insist that they are not alarmed by the drop-off, noting that prime time makes up just 10% of the revenue of CNN Worldwide, which continues to enjoy profit growth. And CNN/U.S. is still on track to have its biggest audience in the last five years, excluding 2008. “No one expected us to deliver the same numbers this year as we did during the election,” Klein said this week. Still, after crowing about its ratings victories last year, CNN is now in the awkward position of trying to explain why its declining audience is not an issue. “We are not going to try to boost numbers during fallow news periods by running cartoons, as our competitors do,” Klein said. “We’re going to cover the news and we’ll attract an ever more loyal audience as the result of it.”
via latimes.com
I wonder if Jon Klein can even stand up after all that spinning?
