A peerless reputation for quality and safety has helped Toyota become the world’s largest automaker. But even as its sales have soared, the company has delayed recalls, kept a tight lid on disclosure of potential problems and attempted to blame human error in cases where owners claimed vehicle defects.The automaker’s handling of safety issues has come under scrutiny in recent months because of incidents of sudden acceleration in Toyota and Lexus vehicles, which The Times has reported were involved in accidents causing 19 fatalities since 2001, more deaths from that problem than all other automakers combined.
After Toyota this fall announced its biggest recall to address the sudden-acceleration problem, it insisted publicly that no defect existed. That drew a rare public rebuke from the National Highway Traffic Safety Administration, which chastised the automaker for making “inaccurate and misleading statements.”
In the wake of Toyota’s announcement of the massive recall, The Times examined some of the ways the automaker has dealt with safety problems in recent years and found that:
* The automaker knew of a dangerous steering defect in vehicles including the 4Runner sport utility vehicle for years before issuing a recall in Japan in 2004. But it told regulators no recall was necessary in the U.S., despite having received dozens of complaints from drivers. Toyota said a subsequent investigation led it to order a U.S. recall in 2005.
* Toyota has paid cash settlements to people who say their vehicles have raced out of control, sometimes causing serious accidents, according to consumers and their attorneys. Other motorists who complained of acceleration problems with their vehicles have received buybacks under lemon laws.
* Although the sudden acceleration issue erupted publicly only in recent months, it has been festering for nearly a decade. A computerized search of NHTSA records by The Times has found Toyota issued eight previous recalls related to unintended acceleration since 2000, more than any other automaker.
* A former Toyota lawyer who handled safety litigation has sued the automaker, accusing it of engaging in a “calculated conspiracy to prevent the disclosure of damaging evidence” as part of a scheme to “prevent evidence of its vehicles’ structural shortcomings from becoming known” to plaintiffs lawyers, courts, NHTSA and the public.
This story would be interesting if it wasn’t so aggravating. For years, American companies have been dinged on their car quality while Honda and Toyota were held up and revered as the model by which all car companies should be functioning.
Well, if they were, we’d have even bigger problems.
It’s just another in a long line of examples of how the media (both the mainstream media and the automotive press) have a bias toward foreign cars and foreign car companies because the fact that these kind of stories aren’t appearing way more regularly is, at the very least, an affront to the media’s responsibility to inform the public.
